equator finance
Brand kit
B2B rails for fiat ↔ stablecoin settlement. Logo, colour, type and motion for Portal, API docs and dashboards.
Phase
B2B Portal + API
Audience
Integrators, finance ops, compliance
Tone
Infrastructure-grade, not hype
01

Logo

Ring, threshold, wordmark. The bar crosses the ring and continues.
Primary lockup
Primary lockup. Default for every surface with horizontal room — site header, Portal chrome, decks, invoices.
Stacked lockup
Stacked. Narrow columns, square placements, event and partner slots.
Mark
Mark alone. Only where equator is already established: app icon, favicon, in-product avatar.
Wordmark
Wordmark alone. Footers, legal documents and body-height headers where the ring would fall below 24px.

Surfaces

Lockup on Cloudline
Lockup on Mist
Lockup on Deep Horizon
Lockup on Equator Teal
Stacked on Deep Horizon
Stacked on Equator Teal

On dark surfaces finance shifts to #A8ADA8 to hold the same optical contrast ratio as #5A6068 does on light. The teal bar is the only element that never changes colour.

Clear space

Clear space

Minimum clear space on all sides equals the diameter of the ring's inner counter. Nothing enters it — no rules, no type, no image edges.

Minimum size

Lockup at 240px Lockup at 160px Lockup at minimum 120px Mark at 24px

Lockup floor is 120px wide — roughly a 17px cap height, where both words still read. Below that use the mark (24px minimum) or the wordmark alone.

Wordmark misuse

Equator Finance Never title case.
EQUATOR FINANCE Never all caps.
equator finance Never equal weight or equal ink.
equator finance Never shrink finance for hierarchy — weight and ink already carry it.
02

Colour

Lead with Deep Horizon, Cloudline and Mist. Teal is the single accent.
Deep Horizon
#101820
HSL 210, 33%, 9%
RGB 16, 24, 32
Primary ink. Headlines, body text, dark surfaces.
Cloudline
#FAFAF8
HSL 60, 17%, 98%
RGB 250, 250, 248
Page background across Portal, docs and marketing.
Equator Teal
#0BA89D
HSL 176, 88%, 35%
RGB 11, 168, 157
Functional signal: links, active states, primary actions, settled.
Mist
#F0F2EF
HSL 100, 10%, 94%
RGB 240, 242, 239
Secondary surface: cards, table headers, code blocks on light.
Slate
#8A8F98
HSL 219, 6%, 57%
RGB 138, 143, 152
Metadata, captions, borders, disabled states.
Sunline Coral
#F2703C
HSL 17, 87%, 59%
RGB 242, 112, 60
Withheld from B2B. Reserved for the future B2C identity.
Held

Proportions on B2B surfaces

45% Cloudline
25% Mist
20% ink
5%
5%

Roughly 70% background and surface neutrals, 25% ink text, 5% Equator Teal used sparingly for interactive states and key data points. If a screen reads as teal, it is wrong.

03

Typography

Poppins for the wordmark and headlines. General Sans for everything you read.
Poppins
Display · Google Fonts · 3 styles
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@€£$&*}){(§?
a
Light 300
a
Medium 500
a
Semibold 600

Geometric, circular letterforms that echo the ring in the mark.

General Sans
Text · Fontshare · 3 styles
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !@€£$&*}){(§?
Settlement in under 90 seconds Regular
Settlement in under 90 seconds Medium
Settlement in under 90 seconds Semibold

A neutral grotesk that recedes behind the content.

Display · 56px
Poppins Medium
Settlement in under 90 seconds, reconciled automatically
H1 · 40px
Poppins Medium
Settlement in under 90 seconds, reconciled automatically
H2 · 28px
Poppins Medium
Settlement in under 90 seconds, reconciled automatically
Body · 16px
General Sans Regular
Settlement in under 90 seconds, reconciled automatically
Caption · 13px
General Sans Regular
Settlement in under 90 seconds, reconciled automatically
Below H3, switch

Headlines use Poppins Medium. Anything below H3 drops to General Sans to keep long-form reading comfortable.

Tabular figures

Numerals in dashboards, invoices and settlement data use General Sans tabular figures so columns align.

Wordmark weights

equator in Medium at #101820, finance in Light at #5A6068 — same size, single line, always lowercase.

04

Motion

Things cross a threshold and continue. Calm, directional, never bouncy.
Enter
cubic-bezier(0.22, 1, 0.36, 1)

Scaling in, opening. Content arriving into view. 420ms.
Move
cubic-bezier(0.65, 0, 0.35, 1)

Reordering, shuffling. The system responding to a gesture. 320ms.
Exchange

The signature gesture: a value crosses the ring and keeps going. Use it for settlement confirmations and fiat ↔ stablecoin conversions, once per screen.
Duration ceiling

Nothing in the Portal runs longer than 420ms. Data never animates while it can still change.

One direction

Movement follows the reading direction of the flow it describes. No return bounce, no overshoot.

Reduced motion

Under prefers-reduced-motion everything becomes an opacity cross-fade at 120ms.

05

In use

The system on the surfaces that matter: Portal, API docs, icons.
Portal header
Settlements Balances API keys

Settlements

Last 24 hours
Reference Pair Amount Time Status
STL-4471-092 EUR → USDC 1,204,880.00 00:41 Settled
STL-4471-088 USDC → GBP 89,410.55 01:12 Settled
STL-4471-087 USD → USDT 7,600.00 — Pending
New settlement Export CSV
Median settlement
64 sec
Reconciled
100%

Teal marks the settled state and nothing else on this screen.

API reference
Create a settlement

Quotes lock for 30 seconds. Post the quote id to commit.

POST /v1/settlements
Authorization: Bearer eq_live_••••

{
  "quote_id": "qt_4471092",
  "source": "EUR",
  "target": "USDC",
  "amount": 1204880.00
}
App icon, ink App icon, teal App icon, white
Favicon light Favicon dark Favicon at 16px

finance is dropped for app icons, favicons and in-product UI, where equator alone is unambiguous.

Business card
Amara Okafor
Head of Settlement Operations
amara@equator.finance